Use social media at least once a day. Source Data mind Trends 2021 guide The essential figures to understand social networks” This guide also tells us that in some countries, people can browse up to 3h50 a day on social networks . During these last months of health crisis, companies have understood this very well. The crisis has made it possible to become aware of the importance of being on the web, and more particularly on social networks. Take community management seriously By 2022, they will undoubtedly take the step and take.
Community management more seriously, as well as the many levers allowing them to develop their online presence. Even if to date, there are still a good number of companies, and especially SMEs, which have not yet really grasped the interests and the challenges of being present on the networks . Take community management seriously The purpose can quickly result in the Country Email List disappearance of the structure over time, once the majority of consumers use the Internet . Without visibility on the web, a company can therefore quickly be doomed to disappear. The crisis was an indicator to show us the weakness of companies that did not have an online presence. The customer relationship The customer relationship is also increasingly worked through social networks. We can also see an increase in the use of messengers like.
WhatsApp because community management via messengers is becoming a new means put forward. The customer relationship remains one of the few levers that can make a difference for companies. Despite this, many companies prefer to use automation tools or solutions, such as chatbots in particular. A choice that aims to reduce the payroll in some cases, and therefore unfortunately the human! Community management 2021/22: online business visibility If community management is a way to work on the visibility of companies on social networks, it is still far from being sufficient to achieve this in a sustainable way. Companies must understand.